Thursday, January 17, 2008

Living The Hip-Hop Life In Corona, Queens

At first glance, a high-end urban lifestyle boutique seems out of place above the Kennedy Fried Chicken on Junction Blvd. in Corona.

The wafting odor of fried chicken and the high-pitched sounds of electronic toys of the Chinese wholesaler next door could easily distract from what’s in between: a minimalist 10-foot-wide brick wall painted black.

Two brass-potted shrubs flank the glass entrance, and except for a black-and-white flag on the building’s second floor, All the Right boutique is almost invisible.

Owner George Landin said All the Right has transitioned from a record store with a recording studio and barber shop to a high-end apparel boutique in accordance with hip-hop’s four elements: DJ (disc jockey), MC (Master of Ceremonies), B-boy (break dancer), and graffiti.

Since 1998, All the Right has been a fixture in this working-class, mostly Latino neighborhood, attracting local rappers and graffiti artists and generating buzz by word of mouth as far away as Japan. Landin, who grew up in Corona, is now in the process of expanding All the Right’s vision and vibe to Los Angeles where he is scheduled to open another store in late February.

This story was published in the Queen's Tribune.

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